Automobile manufacturing giant, Toyota, is no stranger to anime tie-ins and promotions, but this latest one has taken a page out of DMM and Kadokawa’s anthropomorphic girls playbook (Kantai Collection anyone?) by turning car parts into moe anime girls, with their new Prius! Impossible Girls campaign.
Toyota has also released a promotional video, giving us a taste of this new promotion, which involves almost 40 different car parts being turned into moe anime girls. Of course, they were illustrated by 24 of Japan’s most renowned illustrators.
These Prius! Impossible Girls are also voiced by some very famous seiyuus, which include Kana Hanazawa, Yuka Iguchi, Aoi Yuuki, and many more. Here are some of them:
2ZR-FXE engine (CV: Kanan Hanazawa)
Hybrid Transaxle (CV: Rina Hidaka)
Iconic Human Tech dashboard computer (CV: Yuki Takao)
Triangular Silhouette (CV: Yuka Iguchi)
GOA Body Frame (CV: Akari Kitou)
E-Four System (all voiced by Nichika Omori)
Power Control Unit (CV: Misaki Kuno)
Double Wishbone Suspension (CV: Aoi Yuuki)
High Rigidity Body (CV: Risa Taneda)
TSS-P (CV: Ai Kayano)
Toyota turned every part of the car into a Prius! Impossible Girl, from the steering wheel to even the door chime, from the car exhaust to the radio to the car cooling system and even the air-conditioner. Here are a few more of the almost-40 girls introduced:
This new promotion also includes a game, several other ads, and upcoming merchandise. The first ad, featuring the first girl, 2ZR-FXE engine, who is voiced by Kana Hanazawa, has already been released.