More than a month into its premiere, Makoto Shinkai’s your name. is still at the top of the Japanese box office and is now the 5th highest grossing anime film, of all time. It is also the only non-Hayao Miyazaki film to have achieved such a feat. Now, a new ad for the film not only promotes it, but also talks about its success.

Over the span of 39 days, the film has earned 13,020,003,500 yen on 10,025,897 tickets sold. It is also currently Japan’s #1 film for 2016, toppling Godzilla: Resurgence along the way.

your name. is now the 5th highest grossing animated movie in Japan, earning 12.8 billion yen as of 2nd October, dethroning the previous #5, Hayao Miyazaki’s The Wind Rises, which earned 12.02 billion yen. That also makes it the 6th highest-grossing Japanese film, and 15th highest-grossing Japanese or overseas film overall.

The film has now earned more than Jurassic Park and Star Wars Episode I: The Phantom Menace, and the only anime movies to gross higher are Ghibli and Miyazaki’s Spirited Away, Howl’s Moving Castle, Princess Mononoke, and Ponyo. The film also managed to reach the fabled 10 Billion yen mark faster than Disney’s Frozen, which reached that mark in 37 days. your name. reached 10 billion in just 28.