Stores focusing on specific anime series are usually just pop-up joints that last for about a few weeks to a few months. There are a few exceptions of course, including the Evangelion Store and the Gundam Cafe. Now, a new permanent anime store for Sailor Moon has opened in Harajuku and its official name is the Sailor Moon Store.

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Found in Harajuku’s Laforet building along Meiji Dori Avenue, the store features plenty of store-exclusive items. It also sells sells a variety of other goods like key chains, smartphone,  books, clothes and accessories.

And this is all thanks to a huge demand in Sailor Moon goods back in 2012 when the franchise celebrated its 20th anniversary. According to a Toei Animation representative:

“Because more goods have been released since the 20th anniversary, many fans were requesting a permanent store.”

On its opening day, approximately 170 fans lined up Meiji Dori Avenue and showed their moon pride. And for these fans, the Sailor Moon Store opening and being a permanent store certainly is a “big deal”. One of the people lining up is Sara Kissick-Skeel, an American who is teaching English in Tochigi Prefecture. She said:

“I have loved ‘Sailor Moon’ ever since I was young, so my friend and I came today for the Sailor Moon cafe and for the opening of the shop. It’s really exciting to know that there is a permanent place where they will always have something there for you.

Source: Japan Times

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