Via Dengeki Online: 18th July 2018 marked the official release date of the 2nd CD album – “Fling Posse VS Matenrou” – of the recent-hit rap-and-drama CD series “Hypnosis Mic” (AKA ‘HypMic’ amongst fans).

© KING RECORD

As part of a combined series of commemorative and marketing activities to celebrate the CD’s release, music and books retailer chain Tsutaya set up a standee-wall featuring Ramuda Amemura – the leader of rap unit Fling Posse that represents the Shibuya Division – at the first level entrance of their Shibuya outlet. Promotional fliers were distributed to passer-by’s along with the signature Chupa Chups lollipop candy that is Ramuda’s favourite junk-food. A pop-up sales booth was also set up so fans/customers may get their copies of the new CD there and then.

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© Dengeki Online
© Dengeki Online
© Dengeki Online
© Dengeki Online

Marketing posters advertising the CD’s release have also been strategically put up at the four train stations – Shibuya, Shinjuku, Ikebukuro and Yokohama – the district representatives of each rap unit’s Division within the Kanto region.

A mini live-event to commemorate the new CD’s release also took place the very same evening in Shinjuku at the Shinjuku Alter branch of live-entertainment theatre chain KeyStudio and featured the appearances of four of HypMic series’ seiyuu:

Show Hayami – CV of Jakurai Jinguji (leader of Shinjuku Division ‘Matenrou’)
Yukihiro Nozuyama – CV of Dice Arisugawa (member of Shibuya Division ‘Fling Posse’)
Subaru Kimura – CV of Ichiro Yamada (leader of Ikebukuro Division ’Buster Bros’)
Haruki Ishiya – CV of Jiro Yamada (leader of Ikebukuro Division ’Buster Bros’)

The special release mini-event was broadcasted live online via Nico Nico Douga service as part of the series’ regular Nico Nico live ‘Rap Meeting’ program.

© Dengeki Online
© Dengeki Online
© Dengeki Online

The “Fling Posse VS Matenrou” Rap Battle CD is retailing at JPY 1,852 and consists of 3 rap song tracks together with 2 drama-story tracks. First press editions also come bundled with a special ‘battle card’ as well as a serial code. As previously reported, fans need this serial code to purchase tickets for HypMic’s upcoming 2nd live concert/event in August 2018.