Natsume, Madara, and friends are getting their own film with Natsume’s Book of Friends the Movie: Tied to the Temporal World. And now, Kameda Seika’s Happy Turn Senbei, which are those hard and crunchy Japanese rice crackers. They even recently released a new collaboration video where Nyanko Sensei sings their slogan:

Aside from the new CM, Happy Turn also released a new website for the collaboration. Of course, Nyanko Sensei will always be the one in front and center of that one as well.

As for the film itself, it will be making its premiere on 29th September in Japan. Hiroshi Kamiya and Kazuhiko Inoue will return to play Takashi Natsume and Nyanko Sensei, respectively, while studio Shuka will once again handle the animation.