Hello Kitty is now 45 years old! And as part of her anniversary celebrations, she’s teaming up with none other than Craton Shin-chan. They even unveiled a brand new key visual for this new collaboration:

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Shinnosuke Nohara AKA Shin-chan meeting Hello Kitty designer Yuko Yamaguchi. It will debut inside the pages of Manga Town magazine as part of its March 2019 issue. The magazine’s release is on 5 February 2019.

And of course, it won’t be a Hello Kitty collaboration without some new merchandise, right? The new items include tin badhes, mugs, cookies (with tins), and many more. Official Crayon Shin-chan stores will begin selling them on 5 February, before they hit Sanrio stores all over Japan on 14 February.

Meanwhile, Sanrio’s official website confirmed that on Valentine’s Day, they will also sell collaboration merchandise for adult women. However, they will announce more details on 5th February.

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Source: Sanrio