iDOLiSH7 is really popular, especially in Japan. It’s so popular that when cosmetics brand Daigaku Honyaku Center (DHC) released a limited edition facial wash, they sold out in just 10 minutes.
The facial wash actually comes with special message cards from 12 of the idol anime’s characters. It hit the official DHC website at around 5:30 am JST last 7th March. Unfortunately, as early as 5:37 am, people started reporting that they cannot purchase the product anymore.
It seems that even DHC did not anticipate that the product would sell out that quickly, and so did fans. In fact, they flooded DHC’s post with tweets asking the company to resupply. To this, DHC has apologised for the inconvenience in a tweet. They also said that they’re now “looking into future sales”. Whether or not this might lead to a re-release with more stock is still up in the air, unfortunately.