Digital entertainment company Ichikara — which operates the popular Virtual Youtuber platform “Nijisanji”, announced that it will receive an investment worth JPY 1.9B from Sony Music Entertainment, as well as Legend Capital, Keihanna Science City ATR Venture NVCC Investment Limited Partnership, and ITOCHU Corporation.

The investment will be channelled into human resources as well as business development, in the fast-growing virtual contents industry. Nijisanji talents boast of a collective 10 million subscribers and over 1 billion views on Youtube. While a majority of their talents are based in Japan, they also have Vtubers from China, Indonesia, India, and South Korea.

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