Via Comic Natalie: everyone’s favourite earless robot cat from the future, Fujiko F. Fujio’s “DORAEMON”, has been appointed as UNIQLO’s “Global Sustainability Ambassador”! At the special announcement event, DORAEMON changed colours from blue to green — to emphasize his new role in protecting the environment.

The ever-cheerful cartoon cat promised to convey sustainability activities — which tend to be difficult, in an easy-to-understand, fun, and cheerful manner. Good luck with your new role, DORAEMON!