After almost two decades in the industry, Japanese superband ARASHI has finally opened an official YouTube channel, publishing five of their most popular tracks with the future hinting at more uploads.

The official ARASHI account has amassed close to 1M subscribers in the 24 hours since it opened, and each of the five videos uploaded already breaking the 1M view mark.

The supergroup has also started streaming their songs on Spotify, a move that was met with international acclaim especially with the notoriously inward-facing Japanese pop music industry.

Fans attribute the sudden move to embrace online media with ARASHI officially going on hiatus in 2020, as well as the recent change in leadership for their management company Johnny & Associates.