Sword Art Online Ordinal Scale already premiered in Japan last Saturday, and now they are teaming up with Sony! This new team-up features several ads where the film’s characters promote Sony’s Hi-Res Audio headphones.

The ads feature Sony’s h.ear on Wireless NC MDR-100ABN CINNABAR RED headphones, as well as their MDR-1000X BEIGE headphones, both of which simultaneously support Hi-Res Audio over Bluetooth, NFC and wired connections. These headphones cost about 34,880 yen, while the ones with noise cancelers cost 45,339 yen.

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Sony is also the parent company of ANIPLEX, which distributes the new film. They have been pushing the standard for Hi-Resolution Audio, and their headphones are one of their signature products.

And speaking of Sword Art Online: Ordinal Scale, you might also want to check out the film’s first 12 minutes: