Some say that road bikes are fast enough to catch up to cars. Now, in a new collaboration, cycling anime Yowamushi Pedal has teamed up with car manufacturer Subaru. The collaboration features Sakamichi Onoda racing a Subaru Levrog in a new TVCM.

The TV ad also ties in with the latest anime in the franchise, Yowamushi Pedal: NEW GENERATION. Subaru also aired it on Japanese TV during the broadcast of the anime’s fourth episode.

But did you know that Subaru supported the sport of cycling for over 20 years now? The car company has actually provided support vehicles for the Japan Cup Cycle Road Race for well over two decades. They partnered with the anime to further boost the road race scene in Japan.

Subaru is definitely no stranger to anime, previously teaming up with Attack on Titan and Afterschool Pleiades. Yowamushi Pedal is just the latest addition in their many anime partnerships.

Source: Yowamushi Pedal official