Via Nikkei Asia: Sony is set to acquire US-based anime-streaming service Crunchyroll, for an estimated JPY 100B (USD 957M), gaining access to its 70M users worldwide. Crunchyroll is currently owned by US telecommunications conglomerate AT&T.

With Sony also acquiring Crunchyroll’s competitor Funimation and their estimated 1M paying subscribers back in 2017, the move will consolidate Sony’s foothold in the lucrative streaming market, putting it at odds with other giants such as Netflix, Amazon Prime, and Hulu.

Sony has also been making inroads in the massive China market, with its USD 400M investment in Bilibili — China’s answer to the US’ YouTube and Japan’s niconico.