Ehime Prefecture has launched a new PR project titled “Majime Ehime” (Serious Ehime). And they are really getting serious, as they’re even teaming up with Attack on Titan with a theme that focuses on “seriousness”. They’re so serious in fact that they even dressed the Colossal Titan up in a suit!

This new collaboration aims to bring more attention to the prefecture, and it talk about various things about Ehime. This would include its tourism, special products, and migration. And hey, they’re even featuring the prefecture’s own mascot character, Majime Mikyan.

The collaboration will include a digital stamp rally, which will be giving away original stickers for the participants. It will happen from 27th April until 30th June. They’re also promising more activities and events soon enough.

source: Ehime Prefecture